August 2026
Only 12 percent are priced in line with their tier
391 brands with a price position against the median of their own tier: well above 37.6 percent, above 6.1, in line 12.0, below 9.2, well below 35.0. Among 410 sites with a visible entry price, the median entry is 249 dollars, the median top price 1,299, the median range 4x. 71 percent enter under 500 dollars, 9 percent above 1,500.
What it means
Three quarters of brands sit clearly above or clearly below their peer group. In the microbrand segment, "market price" is a fiction. Most brands have decided, or drifted, to one side.
How it was measured
Price position from the July 2026 feed, USD-normalised, 391 brands. Entry and top prices from the website audit, only where visible, 410 brands.
Do you know whether your entry price sits above or below the median of your tier, and is that on purpose?
