August 2026
Four channels, ten brands
379 brands scored across four channels: Instagram, paid media, press, YouTube. Active on one channel: 164 brands, 43 percent. On two: 148, 39 percent. On three: 57, 15 percent. On all four: 10 brands, 2.6 percent. Instagram 313, paid 205, press 110, YouTube 43. Across all 922 tracked brands, 113 have no tracked channel at all.
What it means
"Omnichannel" in this segment is a condition of ten brands. The normal case is one channel plus hope.
How it was measured
Omni-channel score from the July 2026 synthesis, 379 brands with a strategy profile. Data coverage across all 922 tracked brands.
On how many channels could a customer find you this week without searching?
