August 2026
One in three brands got a YouTube review this year. One in nine got five.
305 of 887 active brands, 34 percent, were the primary subject of a YouTube review in twelve months. 109 of them exactly once. 74, which is 8 percent of all brands, five times or more. The ten most reviewed brands take 36 percent of all brand-attributed reviews. In the last 90 days: 202 reviews across 55 brands.
Of 1,949 reviews with a sentiment reading, 2 percent were negative. "Avoid" or "pass" as a verdict: 2.7 percent. "Expensive" or "overpriced": 13.5 percent of price mentions.
What it means
YouTube is not a channel you have. It is a channel eight percent have. And whoever gets reviewed is almost never torn apart; the risk is silence, not criticism.
How it was measured
6,495 reviews from tracked reviewer channels, published in the last 365 days, matched to a primary brand. 369 reviews without brand match excluded. Sentiment, price verdict and recommendation read from transcripts. Read on 19 August 2026.
When did someone last talk about you on video for fifteen minutes?
